Client: Academic
Project Date: 2006
This co-branding piece shows the inside of an aircraft as a home at Christmas time in order to draw a connection between Southwest Airlines and donations being made to Habitat for Humanity. The text in the banner is quoted below.
"A Home to Return to:
While you travel to see your loved ones, there are families around the world without their own home to celebrate in this holiday season. Southwest Airlines will donate a portion of the profit from every flight in Nov. and Dec. to Habitat for Humanity, so that your flight home will provide those in need, a home to return to as well."